Expecting Better from Network Marketing Ads
October 14, 2011 2 Comments
Many of us received a copy of The Original Social Business Model – Why Direct Selling Works as inserted in the USA Today late last month and distributed by Direct Selling News. Below is a slide show of some of the network marketing advertisements in the publication I photographed with my cell phone.
I have a hunch that some of these ads were designed by USA Today staffers–rather poorly might I add. The drill is all too well known: A publisher has an idea for a special insert, articles are quickly written and ad reps go out in force to sell space. Ad reps promise to design the ads if the network marketing companies supply logos and content. Advertisements are designed by in-house designers who are paid to create ads quickly, and the ads are approved by people not used to creating ads for magazines and tabloids.
If the “original social business model” is to be more mainstream, network marketing companies need to design at a higher level. Our ads need to be at the caliber of Nike, Levis and Apple in an upscale magazine or newspaper. Our ads should turn heads and make people notice.
Avon, USANA, Amway, HerbaLife, Organo, DSA, Nature’s Sunshine, and IsaGenix…I expect better. Give me refreshing copy that is short and memorable. Give me compelling visuals that make me want to stop, stare and admire. Engage the readers in every brilliant advertisement. Make me have second thoughts why I’m not a distributor. Help me want to be a part of the cool club–network marketing!
Toby Palmer
MLM Corporate Network, Founder
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