Corporate MLM Brand Mad Libs

If you asked every employee of an MLM company to give a 10-second pitch on the essence of the corporate brand, would they say the same thing? My experience is brand descriptions within the same company are vastly different.

Consider the positive ramifications of a strong internal brand identity to the rest of the distributor field.  Assuming the brand resonates with a large enough distributor base, a strong brand creates legions of loyal fans who gladly buy product and share the message for years to come.

Consider the corporate MLM where you work.  Would every employee communicate the same brand description?

It was this question that led a colleague of mine to suggest a brilliant plan. As we were considering ways to internally strengthen a corporate MLM brand, he suggested to use Mad Libs as a test.

You remember, of course, Mad Libs is the zany word substitution game ending with usually funny results.  The MLM Brand Mad Libs test is similar…but way not as funny (but valuable just the same). The test is a series of simple fill-in-the-blank sentences describing the company’s brand positioning. The answers measure the consistency of the brand message from one MLM employee to the next. For example:

(Company name) is the (less than five word description) company.

The collective promise for (company name) to customers is to
consistently offer (name three things).

Would your MLM company say the same things for each blank? If you don’t think they would, it’s time to get your internal brand house in order first.

Toby Palmer
Organizer, MLM Corporate Network